This is what made us build Plausible and why we believe Plausible is a great Google Analytics alternative. It is a maximalist and overkill solution for most website owners. It collects way too many data points and most people find real and regular use for only a fraction of the data it measures. Google Analytics is a powerful but complex web analytics tool that takes time to understand, requires training and education.

Many just ignore it completely as it’s overwhelming to even start with. Then they ignore everything else that Google Analytics tracks. Many Google Analytics users end up needing to create their own custom dashboards where they add different widgets with useful metrics that they actually get value from. That’s a full-time job which requires a lot of time, effort, expertise and experience to do well. All these different reports track more than 290 different metrics combined. So in total, Google Analytics on the left-hand side navigation menu has more than 125 items for different reports you can gather your insights from. The total count of these additional menu items is at more than 85 reports. More than 20 of these sub-sections have additional menu items within them. Opening each of these ten menu items, we can count more than 40 sub-sections. On the navigational menu on the left-hand side, you have ten different sections. When you open your Google Analytics, you’re welcomed with a very busy page full of analytics metrics. Google Analytics is widely spread but it is far from being an easy and simple site analytics tool to use. It is installed on and is tracking website traffic on 85% of all websites that use known web analytics tools. Google Analytics is the most popular web analytics tool. Google Analytics is a complex tool that requires education Website owners use the analytics data to assess the performance of a site, to figure out what they’re doing well and what no so well and to see what they can do to improve and optimize their future efforts. Web analytics is the process of measuring and analyzing the usage of a website. Give Plausible a chance with a 30-day free trial.Plausible is a more simple solution in other ways too.Google Analytics is a complex tool that requires education.Plausible presents you with all the most insightful website statistics on one single page. You get to check your website traffic without deep layers of menus and without a need to create custom reports. The goal of Plausible Analytics is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard.

Measuring web traffic tools